Link building is probably one of the most necessary and hardest parts of search engine optimization. But, if done the right way, it can make wonders for your marketing efforts. While it is a process that requires a lot of effort, results that come from better rankings are rewarding. It’s estimated that about two-thirds of the website pages, in general, don’t have backlinks. This gives a lot of space and opportunities for websites to work on their backlink profile. Considering this, it’s the right moment to work on your link-building strategies for 2022 and establish your online presence. In essence, the goal for every website is to get more visitors, and for every business to get more customers. Not only from SERPs but from other websites as well. And this is exactly where backlinks can help.

Some of the best link building strategies you should use in 2022

Link building basically means acquiring links from other websites that point to yours. If you want to boost your website’s traffic and ranking positions, backlinks are a way to go. Especially if you own a business and your success depends on the number of visitors and potential customers. However, link building is more than just a part of every decent SEO strategy. It’s a way to increase the relevance, value, and authority of your website. Not to mention they can be a decisive factor for your online visibility.

Nonetheless, the digital marketing environment is constantly changing. There is no rule that something from the last year will be as effective in the next. Also, Google is constantly updating its algorithms, so it can be tricky to follow all the changes. But, some of the best link-building strategies will still be worth paying attention to in 2022:

  1. Claiming online mentions
  2. Cooperation through guest posting
  3. Broken link building
  4. Skyscraper link building technique
  5. Backlinks from business directories
  6. Using Social media to get more links

1. Claiming online mentions

If your website or brand exists for a while, chances are, someone already mentions you online. It can be on social media, online newspapers, internet magazines, listings, or other websites. And even the greater is the chance that those mentions don’t link directly to your website. This can be a great opportunity to get more backlinks from relevant and popular places people visit a lot.

However, finding all the mentions is not easy. Manually, it would take forever. Fortunately, there are tools from Ahrefs, Google, and other vendors that can help you with it. Once you find your mentions, all you need to do is to reach out and ask owners to place links in those mentions. If you don’t have time to deal with your links on your own, perhaps Link Department and similar SEO experts are the best options to handle your link building.

Caption: Professionals have experience and established networks of contacts that can help you.

2. Cooperation through guest posting

Another proven way to get more backlinks is with guest posting. In essence, you offer to write posts on other websites in exchange for backlinks from inside that content. Since there is plenty of websites that need and appreciate the quality content, most of them would be eager to accept. But, you have to ensure those websites and topics are relevant to your industry for everything to make sense.

 A hand pointing at the “Content Marketing” title

Caption: No one will refuse relevant and high-quality content for their website.

3. Broken link building

Probably one of the most efficient and popular methods is Broken Link Building. It includes finding different resources on subjects that matter to your website and looking for links that no longer work. After you find broken links, you will need to provide your own link for replacement. Of course, suitable content is a requirement. When you have a piece of content, ask website owners to link to your working page. Since no one likes dead links on their pages, this method has a great chance to succeed. Of course, don’t forget to check your own website. See if there are any bad links on your pages. Also, evaluate your existing links, remove spammy and low-quality links, leave only quality ones to reach a full SEO potential.

4. Skyscraper link building technique

This technique involves browsing through relevant websites and searching for content with many links. Once you find pages with links that might suit you, create a lot better content for those links. The last step is to notify the page owner that you have a better piece of content they can link to instead of existing links. If they find their audience might like your content better, they will agree. In other words, find a desirable topic, create the best content there is about it on the internet. Then, offer it as a replacement.

5. Backlinks from business directories

Business directories are huge business websites with plenty of categories. Since they usually have high domain authority (DA), they can be a great opportunity to get quality backlinks. All you have to do is to submit your business information with the link to your website there.

6. Using Social media to get more links

Social media presence is crucial today. Not only for entertainment purposes but for business promotions as well. You can get plenty of backlinks for your website if you create profiles on Facebook, Instagram, Linked In, Twitter, and others. However, you will have to create and share plenty of quality posts and similar content if you want to attract visitors. By promoting that content, not only do you get backlinks, but you give chance for others to share it further for you.  Some of the most effective strategies for your marketing here can be collaborating with influencers and creating video content. Even hosting and participating in virtual events can bring you many backlinks.

Browsing through one of the social media networks in search of quality content.

Caption: People won’t hesitate to further share your social media posts if they find them useful.

Overall, this is not the definite list of link-building strategies for 2022 you can use to improve your website SEO. There are others that will work as well, but these definitely won’t stop working anytime soon. With enough time, you can dive in and learn everything you need to improve your promotional efforts. Or, if you don’t have enough time and means, it’s easy to find professionals to do it for you.

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