What is SEO, and why do you need it?

What is search engine optimization?

Search engine optimization, or SEO as it is commonly known, is the process of improving and promoting your web site’s search ranking to increase visitors and search traffic. The higher up the search results page that you rank for a given search term (by looking at search volume), the more people you will have visiting your site.

Search engine optimization is key to search marketing, and search marketing is the most basic form of internet marketing. Search engines such as Google, Bing and Yahoo! are responsible for 94% of search traffic worldwide. If you do not have an SEO strategy in place for your website, you are missing out on vast amounts of potential traffic and sales.

Why do you need search engine optimization?

Search engine optimization is a surefire way to drive search traffic to your website and grow your business and customer base. Good search engine rankings will lead directly to increased profits, as well as positive search results. Search engine optimisation is also an excellent way to take the fight now to your competitors by outranking them on search terms that are important to your business or industry.

Search engine optimization is the best way to ensure your search results are relevant and visitors get what they’re looking for when they search.

If you run a small business in Mornington Peninsula, looking for a search engine optimisation company in Mornington Peninsula should be one of your main concerns. As search engines are responsible for 94% of all search traffic, it is vital to have search engine optimization in place if you are to have any chance of being found online.

You may be thinking that search engines don’t even rank small businesses, but this is not the case! With search engine optimization, you can rank for keywords directly related to your company and industry – even if your business is relatively small or local.

So how can you do search engine optimization?

Search engine optimization is a process with many moving parts – it’s not just about meta tags and keywords. There are dozens of search ranking factors to take into account, including:

  • Good-quality backlinks;
  • High-ranking title tags and meta descriptions;  On-site optimization (such as alt tags on images);
  • Well-written content that engages your audience;
  • Social media engagement;
  • Sitemaps and search feed.

Small search engine optimization changes can have a significant impact on search traffic and search ranking. Here at Ax Digital, we have been helping businesses in the Mornington Peninsula rank highly in search results for more than 20 years.


In conclusion, search engine optimization is a search marketing strategy, and search marketing is the foundation of all digital marketing. If you have not yet started your search engine optimization campaign, get in touch today to find out how we can help your business!