What would you say if a digital marketing firm told you that one of the goals of competent SEO was to actually move beyond SEO itself? Though it might sound self-defeating, that is exactly the case. SEO is a good starting point for getting organizations much needed online exposure. But if it is done correctly, SEO should eventually take a backseat to more valuable marketing methods. Today’s SEO starts with keyword research to improve results…
Undoubtedly, having an impressive online presence is very important to becoming a successful business owner in today’s competitive digital market. Many small business owners think that they can handle the challenging task of website design without the help of a website designer. But on the other hand, many realize that web design is a complicated, full-time task that is best left to professionals. Your website is the face of your company. But, that’s not enough,…
Search engine optimization (SEO) is a crucial component of any marketing strategy. But if your small business is trying to directly compete with large corporations, you may have trouble increasing your visibility in search engine results. That’s when it makes more sense to focus on local SEO. If the majority of your customers are coming from within your own community, you’ll want to target those consumers on a local level. By implementing local SEO techniques…
Scammers have been around forever. They always will be. So it should be no surprise that they exist within the SEO arena. And unfortunately, it often takes a skilled eye to recognize scams camouflaged as legitimate SEO services. Scamming in the SEO world is partially facilitated by the fact that SEO isn’t just one thing. It is a collection of tools and strategies implemented to improve a website’s search engine performance. Because the web is…
The thing about search engine optimization (SEO) is that it has had several changes over the years. What may be true about SEO before may no longer be applicable today. And while some SEO myths are harmless, others can end up affecting your website’s ranking. So, it’s best to be aware of these common SEO misconceptions and stop following them. SEO Isn’t Relevant Anymore Some like to believe that SEO is a dying art and…
For a long time, companies and individual businesses have been using the traditional forms of marketing like TV ads, emails, and such. That still works even today, but the popularity has gone down significantly. As a small business, you may not afford some of these traditional advertising options because they are pretty expensive. But in SEO matters, you have an opportunity to present your offerings to the entire world with millions of traffic. For any…
We all know how essential link building is and how it may boost your rankings if done correctly. If you make a mistake, your ranks will vanish. Link building is challenging, and several techniques differ in efficacy, skill, and money required. If you’re new to link building, you’ll probably want to know what you should and shouldn’t do, as well as what techniques are accessible. Earning links from reputable websites, developing your brand, and nurturing…
Link building is probably one of the most necessary and hardest parts of search engine optimization. But, if done the right way, it can make wonders for your marketing efforts. While it is a process that requires a lot of effort, results that come from better rankings are rewarding. It’s estimated that about two-thirds of the website pages, in general, don’t have backlinks. This gives a lot of space and opportunities for websites to work…
What is search engine optimization? Search engine optimization, or SEO as it is commonly known, is the process of improving and promoting your web site’s search ranking to increase visitors and search traffic. The higher up the search results page that you rank for a given search term (by looking at search volume), the more people you will have visiting your site. Search engine optimization is key to search marketing, and search marketing is the…
Online marketing isn’t as easy as it used to be. Twenty years ago, all you had to do to drive traffic to your website was create pages stuffed with keywords. Well, that plane doesn’t fly anymore. If you want to win the search engine game, you have to get beyond keywords. Content marketing is a strategy that combines tried-and-true marketing principles with the fundamentals of SEO. It really wasn’t a thing until Google introduced its…