Once you step foot in the marketing area, you’re entering a fierce free-for-all battle where everyone is trying to overpower the competition. While coming up with your own original ideas is excellent, you need to take advantage of the latest warfare on the market and learn from the enemy.
Social networks impact the world in many ways on a massive scale. With such a strong influence on our everyday lives, they’re undeniably the perfect place to put something in front of people. By advertising on a platform like Facebook, you could be confident your ad reaches more prospects than any other traditional method. Social media advertising, or specifically, Facebook advertising, is a no-brainer for brands trying to achieve multi-channel marketing.
Facebook provides one of the most flexible advertising platforms with tons of options to target millions of different users. Yet, many businesses fail to meet whatever marketing goal they’ve set for their FB campaigns. There are numerous things to be considered when developing campaigns. From basic factors like who to target, to more advanced ones like what copy, creative, and CTA to use or how to design landing pages that do well at generating leads. You either have to figure this all out on your own (and waste precious time and money) or take time to learn everything first (which is again expensive and time-consuming).
Don’t worry, there’s a third option
2.9 billion monthly active users. It’s so huge to even think about. This enormous number clearly demonstrates how Facebook is the biggest social network in the world. But let’s look at it a little bit differently. Facebook is also the biggest source of inspiration in the world. And with inspiration, business success is not too hard to achieve.
More than 7 million advertisers are currently active on Facebook, many of which are making tons of money from running ad campaigns on the platform. Those people know how to create winning ads. Becoming one of them obviously requires a lot of time, energy, and money. Unless… you have a top-notch Facebook ads spy tool.
Many might think that spying on Facebook Ads is just for the sake of copy-pasting what others have already done. What they don’t know is the insane importance of resource management. Instead of wasting precious time and money on methods that won’t work, you can observe your rivals. You can identify their strengths and weaknesses and combine what you’ve learned from them with your own ideas to shape the ultimate weapon. Intelligence methods including third-party Facebook Ads spy tools can make that happen.
The smart thing to do
No matter how experienced, creative, and intuitive we are; there’s always someone with a better idea than ours. Don’t let the word “Spy” deceive you. Developing and launching ad campaigns is no less than an art. Mastering the art of launching successful Facebook ads means you need to learn an immense amount of tips and tricks. Even if you do, there’s still no guarantee your ads will convert. Why start from scratch when you can jump straight to the pro status with ease?
Relying solely on your own creativity and experience and experimenting with untested paths could lead to an irretrievable loss of resources. The market is constantly changing. What worked for you in the past is likely outdated and non-viable for the present. Checking out what’s trending and what methods right now are hot between marketers helps you to stay on top of the game. Luckily, if you’ve been out of touch with winning strategies in your niche, you can always follow the competition to find out what’s working right now.
Original is overrated
Don’t take this the wrong way. We’re not encouraging you to be a copycat. And besides, the benefits of using an ad spy tool go way beyond just replicating what others did. Here’s how:
A good ad spy tool helps save valuable time and money
Although there is no magic formula for creating successful ads, there is still a lot of know-how for making a good ad. Learning all of it means you need to spend much valuable time and money; resources that could have been allocated to expanding your business. Furthermore, possessing all the knowledge and tools to create “High-quality Ads” does not mean you have everything it takes to create “Winning Ads.” The current trends in your niche, your customer’s needs, your rivals’ status, and many other factors impact the performance of your campaigns. Relying on trial and error is just not feasible.
A good ad spy tool helps keep in touch with your niche
From customer behavior and needs to top trending products, the market is constantly changing. Even hugely successful past strategies are unlikely to work in the present. Whether you’re a newcomer or an experienced player, you need to know exactly what grabs customers’ attention, what language is currently popular in your niche, and which markets are the most promising. An ad spy tool can help you keep tabs on your competitors and give you all the vital info you need to shape a winning strategy and stay leagues ahead, even in the most saturated markets.
A good ad spy tool helps create high-converting ads
Numerous factors make up what is considered a high-quality ad, each of which has an entirely different world of its own. Some of these factors don’t even have to do anything with the ad itself. In terms of advertising, Facebook is such a flexible and versatile platform you might even find it overwhelming. There are several ad formats, properties, placements, and CTAs to play with. Coming up with the perfect combination is not an easy task. But with the help of a Facebook Ads spy tool, you can easily learn from the best. It lets you collect the ideas that have worked, customize and tweak them, and come up with your own killer ads with unimaginable conversion rates.
A good ad spy tool helps create killer landing pages
Let’s say you somehow managed to get people to spend time on your e-commerce ad. Convincing your target audience to click on your call-to-action button is only the first step. The next big challenge, which is a tough one, is to turn prospects into customers. For that, you’ll need a highly-focused, beautifully-designed landing page. Designing a landing page that’s capable of driving conversions is just another multi-layered expertise that takes time to master. There’s the copy, page flow, host platform, call-to-actions, and many more subtle tricks of the trade that you might not even know about unless with costly experiences. A competent ad spy tool lets you take advantage of what others have learned, minus the experience!
A good ad spy tool helps find your ideal customers
Having even the smartest ads and the most beautiful landing pages won’t do you any good as long as the wrong people are at the receiving end of them. Once again, as one of the most powerful social media networks, Facebook offers a plethora of options to fine-tune your targeting based on age, gender, location, language, interests, and more. With an ad spy tool on your side, you can know exactly what grabs each demographic’s attention and drives them toward becoming your customers.