There is no doubt that social media has become the number one marketing tool. The question is, why haven’t you been using this? Have you heard rumors on how much it destroys a business or other distasteful assumptions? This article describes and defines all that you need to know about a side of social media that is relevant to you as an entrepreneur.
Read on to get an eye-opener on what social media has to offer and how much you can take advantage of it. It is time to let go of what you used to know and open up your mind to possibilities. In the end, you will agree with social media being your friend.
It’s a social media era, everyone is social
Everyone is now on social media. Probably not everyone but approximately 2.5 billion of the world’s population is on social media. Now, that’s some numbers, and research has proposed that the number must have increased past that currently. If you are not on social media yet, do not think about the missed opportunity because there are endless more. It is endless, with even more emerging.
Although, out of these 2.5 billion users are your competitors, which might be a blessing and a curse. They might be able to monitor you and also slim the market. But again, your target audience is always there. They cannot possibly take all the 2.5 billion users as their customers. Taking Bill Gates as an example, he created Microsoft while Steve Jobs designed the iOs software. Each of these men has its target audience even though they have similar creations.
Looking on the bright side, you have access to information on your competitors, and you can make use of this information to become better at what you do. These are the features you’ll use as your USP while convincing your audience.
The search engine
There are several search engines used by various people for different purposes. The thing is that most of them shared a similar database; that’s why when you input a name like Dwayne Rettinger investors group, you will get a result.
Some social media like Facebook have a certain feature that helps people locate a place, service, or even person of interest. And according to statistics, there are 2 billion users. So, why haven’t you tapped into this opportunity yet?
There are also other social media platforms like Instagram, YouTube, Twitter, Yahoo mail, Bing, etc. You can make accounts across these platforms to give you and your business visibility.
Search Engine Optimization SEO
This is the ability to rank when input as search keywords on social media. For instance, if you Google Dwayne Rettinger, you get an instant result. You get Facebook results, LinkedIn results, and other social media that have your data in their database.
It’s just like when you type in Microsoft; all those details you see are search engine optimized. You can give your business great visibility too. Other features include building a relationship with your audience and converting them to prospects and then customers.