What Is Link Building? Let’s Talk About It

What is link building?

It’s a question that’s been asked and answered thousands of times, but it’s always worth revisiting.

Link building is the process of getting other websites to link to your website. You can do this through guest posting, content marketing, or any number of other strategies. The goal is to get other websites to include a link to your site embedded within their article content. That way, when people are looking for information on a topic that your website covers, they’ll find yours with ease!

What is the importance of link building?

Links are an important part of the search engine optimization (SEO) process because they tell Google and other search engines where your website is located on the web.

According to one of SEO Experts in Phoenix,  you need to build links to your site if you want it to rank highly on search engine results pages (SERPs). The more links pointing to your site, the higher its rankings will be. There are three types of links:

1. Nofollow links – Links that don’t pass PageRank or other ranking signals from one site to another. They’re often used for informational purposes, such as reference links in blog posts or press releases.

2. Dofollow links – Links that pass PageRank and other ranking signals from one site to another. These are the ones you want when doing SEO work for your own website!

3. Internal links – Links on one page of a site pointing to another page on that same site (e.g., “Click here” or “More info”). These help users navigate around the site, but they also have SEO benefits because they tell search engines which pages are important enough

Link building strategies

There are many ways to go about implementing link building strategy. Let’s cover the basics of link building so your business can start increasing its SEO rank right away without running into too many roadblocks.

1. Guest posting – This is when you write content for another site, and they link back to your site in the article. You can find guest posting opportunities by searching for sites that allow guest posts, or by asking people who run blogs if they’d be willing to let you write something for them.

2. Social media sharing – On social media, when someone shares one of your posts, it’s as good as a link from them to your content. If they share it on their own page, or with their own followers, then it’s even better!

3. Forum participation – Participating in forums related to what your site is about is a great way to build links. Just be sure that any posts you make are relevant and useful for the forum members so that they will appreciate having them there and want to keep seeing more from you!

These strategies sound very easy to do but it takes time, patience, and expertise. If you don’t have the available time, then you may want to rely on digital marketing professionals.


In the end, link building is a process. It’s a series of steps that you take, one after another. It’s not hard to build links, but it does take strategy and patience; there is no magical formula for link building that will make it easy or quick. But if you follow the right steps in the right order, your efforts can yield results, and those results can help your SEO and bolster the online presence of your website or blog. I hope this guide helps you on your journey to creating a set of effective link-building strategies that work for you. Good luck and happy link-building!