Every digital marketer will tell you for free that SEO (search engine optimization) is more effective in generating organic traffic and sales than PPC (pay per click) marketing. Although the latter drives sales more quickly than SEO, it is short-lived, and companies must consider growing their online visibility in the long term. Nevertheless, generating traffic and sales in the long term through SEO has proven to be a sustainable and cost-effective marketing solution for businesses.
With the growing demand for SEO for businesses, it is easy to see why many digital marketing agencies are considering providing the services. However, SEO can be complicated, and learning it from scratch may take time, not to mention the resources an agency needs to provide the service. That is where SEO reselling comes in.
Who is An SEO Reseller?
If you run a digital marketing or PR agency and want to add SEO to your long list of offerings, you might consider becoming an SEO reseller. SEO reselling involves partnering with a white label SEO company to provide SEO services under your brand.
This means that your company generates new leads and sells SEO services to customers while the white label SEO company does the SEO work thanks to its vast resources. Your customers never know of the company running the show behind the scenes since you provide the services under your brand name.
In other words, an SEO reseller is an agency that provides SEO services, but a white label SEO company does the work behind the scenes. Good candidates for SEO reselling include digital marketing agencies, PR agencies, website development&design companies, paid advertising agencies, etc. Such organizations can add value to their existing and new clientele by offering SEO services to expand into a new market.
Why Should You Become an SEO Reseller?
SEO reselling is an agreement between one company that provides SEO services (white label SEO provider) and another that offers other digital services except for SEO. Since they complement each other, each company benefits significantly. As an agency offering digital services, there are many reasons to consider becoming an SEO reseller.
Firstly, you don’t have to hire and manage an in-house SEO team. It is challenging to learn SEO from scratch and hire and train a team so that you provide the services to your clients. Partnering with a white label SEO provider allows you to provide the services without needing that. Thanks to their SEO resources, your partner does the heavy work to ensure you deliver quality services to new and existing clients.
Secondly, this partnership is a low-risk business expansion opportunity. You already know that maintaining and expanding your digital agency requires a steady cash flow which you may not have. Therefore providing your customers with additional services without associated expenses is reason enough to partner with a white label SEO company.
As you outsource the SEO services to meet your client’s needs, you don’t have to do the heavy work, and the white label SEO provider benefits from a steady flow of jobs. In addition, it is a strategy that allows your agency to compete with the big ones.