Marketing Automation Tips With HubSpot MailChimp Integration

As a marketer, you know how time-consuming and repetitive certain tasks can be. That’s why marketing automation is such an attractive solution – it can help you streamline and optimize your workflows. By using software to automate tasks such as email marketing, social media management, and lead generation, you can free up your time to focus on more important tasks that require a human touch. HubSpot and MailChimp are two of the most popular marketing automation tools available, and they can be integrated to help you achieve your marketing goals.

In this blog, we will cover tips to maximize the productivity out of HubSpot MailChimp Integration.

1. Segment Your Contacts

Segmenting your contacts means grouping them based on common characteristics such as location, interests, behavior, or demographics. Segmenting helps you personalize your marketing messages and send targeted campaigns that resonate with your audience. With HubSpot MailChimp integration, you can sync your contact lists and segment them based on your criteria. For instance, you can segment your contacts based on their stage in the buyer’s journey, and send them relevant content that addresses their needs and pain points.

2. Use Email Templates

Creating emails from scratch can be time-consuming and tedious, especially if you have to design them and add personalized elements. However, with MailChimp’s pre-designed email templates, you can save time and create professional-looking emails that are optimized for conversions. Additionally, you can use HubSpot’s drag-and-drop email editor to customize your emails and add dynamic content such as contact names, company names, and more. This makes your emails more personalized and engaging, which can improve your email open rates and click-through rates.

3. Automate Your Workflows

social media management, and lead generation. At the heart of marketing automation lies workflows, which are a series of steps that guide your prospects or leads toward becoming customers. Automating your workflows means setting up a sequence of actions that happen automatically based on triggers such as form submissions, email opens, clicks, or website visits. With HubSpot MailChimp integration, you can automate your workflows and save time by eliminating manual tasks such as sending follow-up emails or updating lead statuses.

4. Measure Your Results

One of the most crucial aspects of marketing is measuring your results. By understanding your audience’s behavior and optimizing your campaigns accordingly, you can drive better results and grow your business. Thankfully, HubSpot and MailChimp provide a range of analytics and reporting tools to help you track various metrics such as email performance, website traffic, and social media engagement.

5. Hire A HubSpot Marketing Agency

A HubSpot marketing agency specializes in utilizing the integration between HubSpot and MailChimp to automate marketing processes, generate leads, and increase ROI. With their expertise, you can maximize the potential of these tools and achieve your marketing goals. They can also provide you with tailored solutions based on your specific business needs and objectives.

6. Use Personalization Tokens

Personalization tokens are shortcodes that allow you to insert dynamic content into your emails, landing pages, and forms. With HubSpot MailChimp integration, you can use personalization tokens to personalize your emails with contact information such as name, company, or location. This can make your emails more relevant and increase your chances of engagement and conversions.

7. Use Lead Scoring

Lead scoring is a powerful technique that helps you identify the most engaged and qualified leads in your database. By assigning a score based on their behavior and interactions with your marketing campaigns, you can prioritize your follow-up efforts and focus on leads that are more likely to convert. And with the integration between HubSpot and MailChimp, you can easily implement lead scoring into your marketing strategy.

8. Use A/B Testing ++

HubSpot MailChimp integration makes it easier for organizations to set up A/B tests for landing pages, emails and all the different elements which will convert users to paying customers. With detailed analytics and real time updates you can identify which version resonated better with your audience and generates more engagement.

9. Use Retargeting

Retargeting is a powerful method to show ads to individuals who have already interacted with your website or engaged with your marketing campaigns. This strategy can be instrumental in keeping your business top-of-mind with potential customers and driving more conversions.Through the integration of HubSpot and MailChimp, you can employ retargeting tactics to reach your prospects and leads across various channels such as Facebook, LinkedIn, or Google.

10. Use Social Media Publishing

Social media is an important channel for marketing and lead generation. With HubSpot MailChimp integration, you can schedule and publish your social media posts from within HubSpot. This can save you time and ensure consistency across your social media channels. Additionally, you can track your social media performance and engagement, and then optimize your content to increase your reach and engagement.


In conclusion, leveraging marketing automation with the HubSpot MailChimp integration can be a game-changer for businesses. It not only saves time but also enhances marketing results. To maximize the benefits, one needs to plan, execute, and measure the marketing campaigns effectively. The integration allows for the segmentation of contacts, use of email templates, workflow automation, result measurement, and hiring of HubSpot marketing agencies to help streamline the marketing process.