A skincare and hygiene product’s packaging is the first thing a consumer sees and examines before actually buying it. This is why companies invest in the design and details that go on the label.
But every seasoned marketer knows that putting too many details on a label can easily turn customers off.
Luckily, a QR code generator online helps manufacturers create multifunctional QR codes that provide consumers with added information.
QR codes are these nifty digital squares that will only occupy a small space on the packaging, so it’s guaranteed that the product cover will remain enticing.
Done right, adding a QR code on the skincare package will get a lot of consumers to scan it and see what’s on the other side.
Best uses of QR codes on skincare and hygiene products
How exactly can a QR code function on the packaging of a skincare or hygiene product? Here are the seven best examples:
1. Redirect customers to the skincare brand’s website
Proper hygiene became a top priority for consumers as the world faced a pandemic. They want to guarantee that they’re observing proper measures to avoid spreading the virus.
Companies can provide hygiene tips and tricks to consumers by adding their own URL QR code on the product packaging.
The code can also redirect consumers to government-mandated websites such as the health department to access accurate news and information.
2. Promote hygiene campaigns
A QR code on hygiene product labels can help promote habits such as proper handwashing techniques and how to correctly sneeze or cough without contaminating everyone around you.
3. Show materials used in manufacturing
Companies need to reveal the real ingredients that are in their skincare or hygiene products as some consumers may have allergies to some elements, such as nuts or oils.
A PDF QR code can store a complete list of the materials used to create the product. This tool makes it more accessible for consumers since they can view it on their smartphones.
Buyers with bad eyesight can simply zoom in on the PDF file to read it better. They no longer have to hold the product near their face and squint to be able to read what’s on the label.
Aside from that, the QR code can also provide additional product details, such as the benefits of using it.
4. Run limited-time promos
Offering discounts is one of the oldest tricks in the marketing book, and it never fails to boost product sales.
Companies can run limited-time promos by adding a dynamic QR code to their hygiene products. For instance, users can scan the code to get 20% off on their next purchase of the same product.
What’s great about using a dynamic QR code is that users can set it to expire after accumulating a specific number of scans or after a particular date.
By then, consumers won’t find anything when they scan the code. This limits the number of people who can avail of the special offer.
5. Guides for product use
Although hygiene products are pretty easy to use, companies still include brief instructions on the packaging.
But the problem with this is that some buyers may still have questions not covered by the instructions.
No company would want to make things inconvenient for their customers, right?
To solve this dilemma, companies can use a video QR code to show consumers a detailed guide on correctly using the product.
They can also include videos showing how the product is made, so the users are assured that it is safe and does not contain harmful elements.
It can also provide buyers with a video that will guide them on what to do in case of allergic or adverse reactions upon using the product.
6. Combat counterfeits
Consumers are very picky today because they want to guarantee that the product they will purchase is 100% authentic.
Counterfeit hygiene products are a huge threat, as they cause health problems such as skin irritation — among the mildest of the reported adverse effects.
QR codes can be used on the label to show authentication for the original product.
7. Customer feedback
Companies need to listen to their customers’ feedback to know what to improve on their products.
Back then, companies put their contact numbers and email addresses on the packaging. Still, some people would think that the company would take too long to respond.
Customers can now leave comments and suggestions by scanning a feedback QR code. It will route them to a Google Form they can quickly accomplish on their smartphones.
The company can also use a social media QR code so buyers can easily find and follow them across all channels. Consumers can also ask questions through the company’s official page.
QR codes on skincare and hygiene products: providing convenience to consumers
Companies continue to find means to provide comfort and convenience to their buyers, and QR code technology is one of the best ways to do so.
In today’s time, these little squares provide a quick and easy solution for information sharing and ease of access. It also helps that smartphones now have built-in QR code scanners.
Consumers can indeed look forward to seeing more QR codes on product packaging from here on out.