The Covid 19 pandemic hit really hard and slowed down most economic activities. Companies closed down, and the few left struggling experienced a significant reduction in sales. However, the pandemic led to a surge in e-commerce, as many shifted to online shopping. As most countries enacted stiff regulations and lockdowns, customers had no option but to stay home. Many went digital and could order goods and services online. This rapidly led to an online shopping boom and for various reasons.
1. Restricted & reduced movement
In an attempt to combat the spread of the disease, most governments implemented various strategies to curb unnecessary movement. These included lockdowns and work-from-home policies. This way, it wasn’t easy to move around to visit physical stores for essential commodities.
However, technology saved many, allowing individuals to make online purchases and have the goods delivered to their homes. With more and more stringent restrictions, online shopping gained momentum and became the new norm.
The demand for web design services also rose, and many companies would seek assistance from any leading e-commerce web design company. The reason? An e-commerce web design professional can help a company design an engaging website to broaden their customer base, improve traffic, and enjoy more conversions.
2. Government responses
As the pandemic continued to affect most sectors of the economy, governments came up with different strategies, both short-term and long-term. Most developing countries have stepped in to safeguard enterprises and individual incomes.
For instance, the Costa Rica government came up with a platform to help businesses without an online presence. This was through developing a smartphone app and SMS service to encourage transactions among agricultural producers in Latin America and the Caribbean.
3. Improved use of social media
With many people losing jobs and others working from home, there was increased use of social media platforms. Many social media networks took advantage of this by incorporating more commerce capabilities. And this made it easy for shoppers to browse and purchase products from participating online stores.
These platforms are often linked to e-commerce systems, allowing eCommerce stores to promote their products across multiple channels. This then boosted online sales during the pandemic period.
4. Uncertainty& Financial instability
The Covid 19 pandemic led to the closure of many companies, and most people lost jobs. This resulted in n financial uncertainties, and no one was sure of the future. Many shoppers were striving to save the few coins in their pockets, and online stores came in handy.
Again, it wasn’t easy to move from one physical store to another; the internet was the only option. It made it easy for budget-constrained shoppers to search for enticing deals online. This led to a ripple in online shopping, particularly from shoppers seeking to take advantage of promotions in online stores.
A quick wrap up
The Covid 19 pandemic impacted e-commerce in various ways. The number of online shoppers increased tremendously, which led to a surge in the total revenue in e-commerce. As governments continued to enforce stringent measures to curb the spread, the best way to acquire goods was to order online, which resulted in a boom in e-commerce.