Over 4.62 billion people worldwide now use social media. In fact, about 93% of regular internet users log into social media. Over 70% of Americans use social media daily.
Generating Instagram engagement can help your brand remain memorable. Remaining top of mind could help you generate future leads and sales.
Not sure how to boost your engagement with Instagram? Read on to discover how to improve your Instagram marketing strategy today.
Table of Contents
1. Research Your Audience
Over 70% of consumers get annoyed when content fails to match their interests. In fact, 45% won’t spend time with branded content that’s not relevant to their interests. Over 50% will even switch brands if you’re not personalizing your content.
You’ll struggle to boost your Instagram engagement rate if you’re not creating content for your target audience.
Take the time to gather demographic and psychographic research to learn as much as you can about your customers. For example, you might want to create buyer personas based on:
- Location
- Age
- Gender
- Household income
- Education
- Career
- Language
- Buying behaviors
- Interests
- Hobbies
- Pain points
Segmenting your audience into smaller personas can help you appeal to each customer group. Otherwise, broad messaging won’t appeal to your customers.
Consider gathering keyword research, too. If you already have a social media optimization (SEO) strategy, you’re already a step ahead. Consider what keywords your customers use when searching for your product, service, or industry online.
Think about the questions they’re asking while online, too. Then, create content that helps answer their questions.
Generic content is a turn-off. Personalizing your Instagram marketing strategy can help you stand out from competitors. You can show consumers you understand their wants and needs.
You might have an easier time generating Instagram likes, comments, and shares as a result.
You can also check out this app for more help.
2. Perfect Your Timing
If you’ve already spent a considerable amount of time posting content on Instagram, review your analytics. First, determine which posts helped you generate the most engagement in the past. Consider the type of Instagram engagement you generated, too.
For example, you might generate more saves for your still images. You might notice people interact more with Instagram Stories that feature stickers. You can use this data to make informed decisions regarding your Instagram marketing strategy.
Check your analytics to determine when you generate the highest engagement rate, too.
For example, you might generate more engagement first thing in the morning. Perhaps your customers interact with your content at lunchtime. Maybe they have more time to visit Instagram at night.
Perfect your timing to boost engagement on Instagram.
If you’re new to Instagram marketing, take the time to gather research. Post content at different times of the day. Post throughout the week to determine what days help you generate more engagement, too.
Then, use the analytics to perfect your schedule in the future.
3. Tag Other Accounts
Remember, social media marketing encourages social interactions. It’s not a solo pursuit. With that in mind, consider engaging with other accounts.
First, determine what influencers your followers already love. You can partner with an influencer to reach future customers. Working with influencers can help you generate more followers and engagement.
Otherwise, consider tagging local businesses. You can work together to generate more engagement for both of your accounts.
Consider tagging your employees, too. They might feel more inclined to share your content on their own accounts. Then, your Instagram content will begin appearing in front of their audiences.
As your brand appears in front of more people, brand awareness will grow. In time, you can remain top of mind with potential consumers. The next time they need your offerings, they’ll head straight to your business.
Once you improve your Instagram engagement rate, respond to the comments you’re generating!
Let people know you’re available to answer any questions they’re asking.
4. Test Your Captions
Learning how to write powerful captions can also help you generate more engagement on Instagram.
Start by reading the captions your competitors create for their posts. Don’t copy the competition, though. Instead, learn from their successes and failures.
Try adding more call-to-action language to your captions, too. For example, you can prompt people to respond with an emoji. Maybe you want to encourage them to follow your account instead.
Make sure your call to action language is clear, concise, and compelling.
Otherwise, try experimenting with long (micro-blog) captions or short, concise captions. Determine which format better appeals to your audience.
5. Reach Out With Hashtags
You’ll struggle to boost engagement on Instagram if your posts don’t appear in front of your ideal customers. Make sure your content appears in front of the right people by using hashtags.
Look at the captions your competitors used in their most popular posts. Then, add four or five to your posts. Make sure the hashtag you use is relevant to the post’s content.
Consider adding a branded hashtag to your content, too. Then, encourage your customers to use that hashtag when they post about your business. You can start sharing user-generated content to generate more engagement.
6. Track Trends
As you begin applying these Instagram tips, make sure you’re tracking the latest trends. Tracking trends will help your brand remain relevant.
Don’t follow every trend, though. Instead, try to determine which trends appeal to your consumers.
Keep an eye out for trending hashtags and social media challenges, too.
7. Analyze and Adjust
Once you begin using these tips, review your analytics. Which tactics helped boost your Instagram engagement rate? Which tactics didn’t appeal to your customers?
Analyze the data and adjust your social media marketing strategy.
Making adjustments throughout the year can ensure your strategy remains effective.
Use These Seven Strategies to Boost Your Instagram Engagement Today
Learn how to reach more customers than ever before online! Boost your Instagram engagement using these seven tips. Then, continue adjusting your strategy to continue appealing to your target audience.
With these tips, you can boost engagement and build a following.
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