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Optimal Site Structure

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When you design a website for your ecommerce business, blog, service, or portfolio, there is one thing you are always fighting against. This is the tendency of visitors to click away. And if that sounds like the most obvious thing under the sun, you haven’t thought about it enough. People don’t only click away from websites because they get bored or they can’t find what they need. In fact, this clicking away typically happens within…