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Content Marketing

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Online marketing isn’t as easy as it used to be. Twenty years ago, all you had to do to drive traffic to your website was create pages stuffed with keywords. Well, that plane doesn’t fly anymore. If you want to win the search engine game, you have to get beyond keywords. Content marketing is a strategy that combines tried-and-true marketing principles with the fundamentals of SEO. It really wasn’t a thing until Google introduced its…