As a small business owner, budget is always on your mind. You know you need to grow your business, but you need to do it in the most cost effective way. Whether you have a marketing team or you’re handling all your marketing efforts yourself, there are a variety of great free tools available that can help with everything from social media to content creation. 

Visuals

When you’re creating content, whether it’s for social media or blog posts, using high quality, eye-catching images is a must. One of the best places to find free photos and videos is Pexels. Choose from thousands of images and download them for free, no strings attached. A great resource for editing images is Canva. It’s a free, easy to use tool that allows you to create stunning graphics and edit photos with text, icons, frames, and more. 

Social Media

An active social media presence is crucial to connect with a wide audience and grow your business. But managing all of your social media channels can be a time consuming challenge. That’s where Buffer comes in. With Buffer, you can manage all of your accounts in one place. It saves you a huge amount of time by letting you create all your posts ahead of time and then schedule them to be released over the next day or week. With their free plan, you can connect up to 3 social media platforms and schedule up to 10 posts. 

The Right Words Matter

Using the right keywords on your website and within your content is crucial for SEO. Choosing the right words will drive traffic to your website and increase sales.  But how do you know which words and phrases to use? Try this free keyword tool to research which relevant keywords have the highest search volume, which words are trending, related terms, and more that will take your marketing to the next level.

Analytics

As with any marketing campaign, it’s important to track your digital marketing to see how well it’s working. Once you’ve chosen and implemented your keywords, you’ll want to see if they are actually increasing your website traffic. Google Analytics is a free tool that allows you to track your website. It shows you the number of visitors, how they found your site, what pages they visited, and how long they spend on your site. It also gives you some demographic data, including age and gender. These insights and metrics will help you track your marketing efforts and improve your site performance.

Email Marketing

Email marketing campaigns are still a highly effective way to connect with your customers.  If you don’t have the budget to allocate toward email marketing, MailChimp offers a free plan for up to 2,000 contacts. The email marketing platform allows you to organize your email contacts, create emails with a wide variety of templates, and track the results of your campaign. They also can also boost sales with e-commerce integrations. 

You don’t have to have a big marketing budget to grow your business in 2021. Take advantage of the many free tools available online and make this year your most successful yet.

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