A great website design will attract more visitors and keep them returning to your site. Since a website is the front face of your organization or company, it should be designed well to attract more leads. Users prefer a user-friendly and appealing website as compared to one that is dull and complicated. To make it appealing you need to design it using the following tips.

REMOVE AMBIGUOUS TERMINOLOGY

Keep your website simple and brief. Make the homepage as simple as possible since this is where users get information about the business or company. Deliver the information about your company briefly. You can create visual elements that link pages with more information. Avoid ambiguous words as this will drive users away from your website in a flash. Navigation through your site will be more effective thus attracting more repeat visitors to your site.

PRIORITIZE USING ORIGINAL IMAGERY OVER STOCK PHOTOS

Use the right people’s imagery that works well for your users. Pick images of people in realistic scenes and a well-lit environment. For instance, you can choose images of people talking over a meeting in business casual clothing or shots of people typing on a laptop or a computer. These will make your website more legit. Stock photos can be utilized, but choose carefully and avoid the ones with cheesy images. Avoid images that are weird as these will attract fewer users to your website.

MAKE IT EASY FOR WEBSITE VISITORS TO CONNECT WITH YOU.

Make it easy to connect with your users and visitors by adding your contact information in innumerable places on the website. You can also include a live chat feature to connect with them digitally, but make sure you or one of your team is available to live chat. Incorporate your social media links to attract more leads. Social media platforms like LinkedIn, Facebook, and Instagram will make you connect with many leads across the globe.

ADD TESTIMONIALS TO YOUR WEBSITE

Include the reviews of people who previously accessed your website. This will enhance transparency between you and your users. The impactful testimonial will attract more leads to your website. The use of video testimonials can be a real bonus as they will make the testimonials real. This will help build trust with your visitors.

PRESENT YOUR CONTENT IN SCROLLING FORMAT

This will make many leads check information from your website very quickly. Let your visitors scroll your website rather than repeated clicking. Put the most important content of your website on one long scrollable page. Since many leads will merely skim your pages to get information, scrolling requires little effort and is the preferred format in today’s fast paced society.

HERE IS A BRIEF OVERVIEW ON HOW TO MAKE SCROLLING EFFECTIVE

  • Use a clear font that is simple to understand. If you choose a complex, fussy font your visitors will strain to read.
  • Write in small paragraphs. Users will scroll easily if you keep your paragraphs short.
  • Use graphics to deliver important messages. Graphics are great for enhancing the information.

In conclusion, a well-designed website will attract more leads thus increasing your company sales.  

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