Marketing and social media have become intertwined. Consequently, the demand for excellent social media professionals is growing at a fast pace.
Brands of all sizes keep claiming their digital real estates to connect with their customers and boost their bottom line. This is enough motivation for you to turn your love for social media into a full-fledged career. The good thing is that you can even work remotely and design a schedule that fits your lifestyle.
If you’re considering a career in the social media landscape, your responsibilities will include:
- Interacting with your employer’s target customers.
- Content creation.
- Designing solid marketing strategies and campaigns.
- Maintaining a consistent brand image.
- Analyzing campaign performance and preparing reports.
Now that you’re ready to land your next job, these tips will come in handy.
· Develop Relevant Skills
You need a balanced combination of soft and hard skills to succeed as a social media manager. The common ones include flexibility, communication, analytics, copywriting, creativity, research, and time management skills.
Don’t just list them on your resume; hone them through constant practice and demonstrate your expertise on your personal profiles. Getting certifications will give your resume a boost, so enroll in a social media marketing course.
· Position Yourself on Social Media
Maintain an active online presence while searching for social media jobs. It’s imperative to make a compelling first impression on hiring managers. This is because theyusually check candidates’ profiles to find the best fit for various social media roles.
Some companies even hire people with limited experience and equip them. Leverage LinkedIn’s search feature and turn on notifications for new job postings.
Start building authority with valuable content. That’s the best way to get hands-on experience. Add insightful comments to relevant posts to gain more visibility online. As you build your influence, remain professional and avoid the common mistakes that can ruin your career.
Follow key influencers and your dream companies to avoid missing out on great opportunities.
· Do Your Due Diligence
Research each company before going for an interview and accepting any role. Find out if the brand is reputable and whether you’ll fit into their culture. Check out what their customers and employers are saying online to determine if you’d like to work with them.
Another thing is to study how brands design and execute their campaigns.
· Take Advantage of Social Media Job Boards
There are tons of job boards for people who want to pursue a career in the digital marketing sphere. Nevertheless, job boards that are dedicated to lucrative social media opportunities also exist. Such platforms feature smooth navigation and filters to narrow down your search.
Besides, you can gain access to industry-specific openings. Bear in mind that not all relevant positions will carry the “social media” tag, so keep an open mind as you browse.
· Consider Entry-Level Roles
There’s nothing to be ashamed of if you start with an entry-level role. One of the perks of delving into this field is the ample room for growth. Many social media enthusiasts started as social media coordinators or assistants and later evolved into social media managers, analysts, or strategists.